New centre tracks COVID-19 social fracture | University of Cape Town

The Centre for Analytics and Behavioural Change, incubated by the Allan Gray Centre for Values-Based Leadership at the University of Cape Town (UCT) Graduate School of Business, has launched a six-month project that will use social media analytics and advocacy to combat the spread of misinformation about the coronavirus in South Africa and beyond.

Associate Professor Camaren Peter and Stuart Jones both have experience in tracking the viral spread of information. Now, just two months after launching the Centre for Analytics and Behavioural Change, they and their team are embarking on a ZAR6-million project to combat the spread of fake news about an actual virus: COVID-19.

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